Our Story

It’s Time to Tell Your ‘NZ Story’ to the World

A collaboration between Natural Health Products New Zealand and NZ Story has resulted in a fantastic suite of resources to support your export marketing efforts.

We’ve worked closely with NZ Story, who are experts in helping exporters articulate the benefits of New Zealand-made products. The resulting promotional materials include: free videos, images, factoids and helpful messaging, etc.

Everything can be customised for your business and is designed to be used in conjunction with your brand’s story-telling – across social media, new business presentations, website content, packaging and marketing collateral.

Having a natural health sector ‘story’ is an important strategic tool that provides exporters with a united and collective, national ‘brand voice’ that conveys:

  • A passion for health and wellness – New Zealanders care deeply about the quality of the health and wellness products we produce
  • As New Zealanders, we are a product of the land; the purity of our environment allows us to produce some of the best natural ingredients in the world
  • The best of both worlds – the industry leverages both traditional knowledge and conventional science to develop world-class products
  • Ingenuity and innovation – the industry works with Crown Research Institutes to develop the capability and scientific knowledge to create customised products
  • Integrity and trust – New Zealand has some of the strictest bio-security, safety and process standards in the world.

Recent consumer research shows there is more awareness and trust in New Zealand products, especially from audiences in the United Kingdom, Australia, Singapore and North America. The story’s suite of compelling promotional material will help you to leverage the increasing demand for healthy and trusted products from these and other international markets.

Now is the perfect time to start using NZ Story to enhance export market engagement – in your own products and our wider industry.

A collaborative effort

The story assets are a result of a collaboration of leading businesses from the sector to define what sets our natural health products apart from the rest of the world.

Natural Health Products New Zealand extends our appreciation to everyone involved in the process: Alaron Products, Ciprian Consulting, Comvita, GO Healthy, Kite Contracting, Sue Millinchip, Quantec, Vitaco Health and Wakatū Incorporation.

Sharing the Story – the Role You Can Play

The more the New Zealand natural health products story is used by our business community the greater the impact we will create for our industry. Here are some tips on how you can help share the story:

  • Start or finish your next presentation with the New Zealand Natural Health Products Story video
  • Embed the video on your website or social media pages
  • Use the Story collateral for industry related events or engagement with an overseas audience
  • Draw on the Story’s key messages and proof points to help explain how New Zealand’s Natural Health Products industry is unique
  • Use the Story as an introduction to the industry to give a sense of purpose and pride for all those working within the industry
  • Use the Story as a visual tool to provide an overview of the industry to those who are new and considering natural health as a career
  • Encourage others to download and use the free Story resources.

Enjoy telling your New Zealand story.