An exciting time for Good Health

Good Health has come a long way from its small beginnings nearly 35 years ago. Since then, the health supplement products manufacturer has gained considerable reach throughout New Zealand and Asia.

Good Health’s Head of Marketing Karyn Creagh says the brand has been doing particularly well in China.

“The brand has been well known and well regarded in China for more than 20 years.”

As has been the case across the natural health products sector, Covid has created challenges for delivering new products – particularly to the Chinese market, says Karyn. However, strong relationships between Good Health’s New Zealand and China teams and suppliers, has enabled the business to secure the materials needed to respond to changing global health demands.

Good Health has met the Covid challenges head-on by bringing in an expert to drive new product development for New Zealand, China and other markets. This, combined with a comprehensive multi-channel digital strategy, has proven very successful.

“We are aiming for Good Health to become the number one digital e-commerce brand in China’s nutritional supplement category,” says Karyn.

There are plenty of opportunities. In the last two years, Good Health leveraged the potential for premium children’s products in the Chinese market by developing new products. But Good Health is not stopping there. The company is currently developing further leading-edge products spanning across several different categories, with the view to launching them next year.

“It’s an exciting time and we are looking forward to taking these innovative products to market,” says Karyn. “But like everyone, we are keeping our fingers crossed that Covid doesn’t cause any issues with raw ingredient availability or our supply chain!”


Good Health in Numbers
  • Around 400 products
  • Good Health products are sold in more than 1000 New Zealand retail outlets
  • 50 per cent of its products exported, to 10 countries in Asia and Australasia
  • 120 employees in New Zealand, 10 in Australia and around 500 in China
  • 10 export markets: Australia, South Africa, China, Hong Kong, Vietnam, Taiwan, Thailand, Indonesia, South Korea and Cambodia