Natural health products companies are increasingly demanding sustainable labelling at every stage of the product’s lifecycle – from more eco-friendly materials sourcing to post-consumer waste sustainability.
Hally Labels has seen many labelling trends come and go during its 55-year history, says National Sales Manager Murray Davis, with sustainability being one of several major areas of innovation coming to the fore over the past 24 months.
“More companies want to understand their sustainable labelling options, including paper sourced from renewable forestry or recycled sources, environmentally-friendly inks, and recycling or composting options for used labels.”
Murray says Hally Labels has put a lot of time and energy into developing environmentally-friendly products.
“There’s a lot of greenwashing out there but we always tell our customers as it is. If somebody, for example, wants a compostable label then we will let them know the pros and cons of the various products’ credentials so they can make an educated choice.”
Even though environmentally sustainable labels are popular, Murray says these attributes need to be balanced with ensuring the labels perform well from a brand perspective, meet regulatory requirements and also meet consumers’ needs.
Another major trend is labelling that supports a company’s product traceability and anti-counterfeiting measures. This is important in industries such as natural health products, where the majority of member companies export.
It is not uncommon for exporters to find their brands being copied or misdirected overseas, so measures such as QR codes and RFID tags inserted into labels to help increase a brand’s protection.
The company’s upcoming product range is particularly relevant given the current Covid-19 situation because it will soon be releasing labels impregnated with anti-microbial treatments.
“This is a very relevant product for the natural health products industry and provides manufacturers another opportunity to provide an extra level of hygiene.”
The timing for this type of innovation is perfect, given that we now live in a world where consumers are more worried about microbes than ever before!