{"id":22999,"date":"2022-11-02T23:19:39","date_gmt":"2022-11-02T10:19:39","guid":{"rendered":"https:\/\/naturalhealthproducts.nz\/?page_id=22999"},"modified":"2022-11-07T17:30:09","modified_gmt":"2022-11-07T04:30:09","slug":"our-story","status":"publish","type":"page","link":"https:\/\/naturalhealthproducts.nz\/about\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22999\" class=\"elementor elementor-22999\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fd4672 elementor-section-full_width elementor-section-content-middle elementor-reverse-mobile elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"1fd4672\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31da6c47\" data-id=\"31da6c47\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a80621b\" data-id=\"3a80621b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ca3486 elementor-widget elementor-widget-spacer\" data-id=\"68ca3486\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c084167 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3c084167\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Our Story<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145612aa elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"145612aa\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h4>It\u2019s Time to Tell Your \u2018NZ Story\u2019 to the World<\/h4>\n<p>A collaboration between Natural Health Products New Zealand and NZ Story has resulted in a fantastic suite of resources to support your export marketing efforts.<\/p>\n<p>We\u2019ve worked closely with&nbsp;<a href=\"https:\/\/www.nzstory.govt.nz\/\" target=\"_blank\" rel=\"noopener noreferrer\">NZ Story<\/a>, who are experts in helping exporters articulate the benefits of New Zealand-made products. The resulting promotional materials include:&nbsp;<a href=\"https:\/\/toolkit.nzstory.govt.nz\/pages\/assets?tags=Natural%20Health\" target=\"_blank\" rel=\"noopener noreferrer\">free videos, images, factoids and helpful messaging, etc<\/a>.<\/p>\n<p>Everything can be customised for your business and is designed to be used in conjunction with your brand\u2019s story-telling \u2013 across social media, new business presentations, website content, packaging and marketing collateral.<\/p>\n<p>Having a natural health sector \u2018story\u2019 is an important strategic tool that provides exporters with a united and collective, national \u2018brand voice\u2019 that conveys:<\/p>\n<ul>\n<li>A passion for health and wellness \u2013 New Zealanders care deeply about the quality of the health and wellness products we produce<\/li>\n<li>As New Zealanders, we are a product of the land; the purity of our environment allows us to produce some of the best natural ingredients in the world<\/li>\n<li>The best of both worlds \u2013 the industry leverages both traditional knowledge and conventional science to develop world-class products<\/li>\n<li>Ingenuity and innovation \u2013 the industry works with Crown Research Institutes to develop the capability and scientific knowledge to create customised products<\/li>\n<li>Integrity and trust \u2013 New Zealand has some of the strictest bio-security, safety and process standards in the world.<\/li>\n<\/ul>\n<p><br>Recent consumer research shows there is more awareness and trust in New Zealand products, especially from audiences in the United Kingdom, Australia, Singapore and North America. The story\u2019s suite of compelling promotional material will help you to leverage the increasing demand for healthy and trusted products from these and other international markets.<\/p>\n<p>Now is the perfect time to start using NZ Story to enhance export market engagement \u2013 in your own products and our wider industry.<\/p>\n<p><strong>A collaborative effort<\/strong><\/p>\n<p>The story assets are a result of a collaboration of leading businesses from the sector to define what sets our natural health products apart from the rest of the world.<\/p>\n<p>Natural Health Products New Zealand extends our appreciation to everyone involved in the process: Alaron Products, Ciprian Consulting, Comvita, GO Healthy, Kite Contracting, Sue Millinchip, Quantec, Vitaco Health and Wakat\u016b Incorporation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6b110 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"ac6b110\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/toolkit.nzstory.govt.nz\/pages\/assets?tags=Natural%20Health\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Access all the assets here...<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1db926a2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1db926a2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Sharing the Story \u2013 the Role You Can Play<\/h4><p>The more the New Zealand natural health products story is used by\u00a0our business community the greater the impact we will create for our\u00a0industry. Here are some tips on how you can help share the story:<\/p><ul><li>Start or finish your next presentation with the New Zealand Natural Health Products Story video<\/li><li>Embed the video on your website or social media pages<\/li><li>Use the Story collateral for industry related events or engagement\u00a0with an overseas audience<\/li><li>Draw on the Story\u2019s key messages and proof points to help explain how New Zealand\u2019s Natural Health Products industry is unique<\/li><li>Use the Story as an introduction to the industry to give a sense of\u00a0purpose and pride for all those working within the industry<\/li><li>Use the Story as a visual tool to provide an overview of the industry to those who are new and considering natural health as a career<\/li><li>Encourage others to download and use the free Story resources.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a432ab6 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a432ab6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-style: var( --e-global-typography-text-font-style ); letter-spacing: var( --e-global-typography-text-letter-spacing ); text-transform: var( --e-global-typography-text-text-transform ); background-color: var( --e-global-color-c696dce );\">Enjoy telling your New Zealand story.<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9a59e0 elementor-widget elementor-widget-spacer\" data-id=\"4d9a59e0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It\u2019s Time to Tell Your \u2018NZ Story\u2019 to the World A collaboration between Natural Health Products New Zealand and NZ Story has resulted in a fantastic suite of resources to support your export marketing efforts. We\u2019ve worked closely with&nbsp;NZ Story, who are experts in helping exporters articulate the benefits of New Zealand-made products. The resulting [&hellip;]<\/p>\n","protected":false},"author":307,"featured_media":16790,"parent":801,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/pages\/22999"}],"collection":[{"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/users\/307"}],"replies":[{"embeddable":true,"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/comments?post=22999"}],"version-history":[{"count":0,"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/pages\/22999\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/pages\/801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/media\/16790"}],"wp:attachment":[{"href":"https:\/\/naturalhealthproducts.nz\/wp-json\/wp\/v2\/media?parent=22999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}